When it comes to Internet advertising, the main focus is to create a compelling website for a target audience and then drive traffic to it. Digital marketing agencies do this using a number of different techniques, collectively known as SEO, or search engine optimization. When you narrow your focus to a more local audience, the techniques change because the end result changes. This narrowed, more local marketing effort is known as local SEO.
Global SEO techniques are focused on helping websites show up in keyword searches being conducted from all over the world. In most cases, the techniques are designed to ensure that the web property has a greater visibility in order to drive more traffic to the website. However, local SEO has a slightly different focus. While local SEO efforts still work to boost the virtual presence of a company, the idea isn’t to drive more customers to a website. The idea is to drive more customers to your front door. It is because of this difference that the techniques used in global SEO efforts are significantly different than those used for local SEO efforts.
A Global SEO effort focuses on your website and uses a number of techniques that help search engines index it in such a way that the site appears on search engine results pages for specific keywords. Local SEO efforts, however, focus more on promoting the whole business online. While there are techniques that are designed to be employed at the website level, there are many other techniques that are used to boost your business including establishing business profiles in business directories, online map applications, and more. Marketing experts know that Global SEO techniques won’t work to help boost local visibility.
Can your business benefit from local SEO efforts? The truth is that it depends. If you are a local business that has an established presence in your community, then local SEO efforts will be greatly beneficial to your business. If your business is entirely online and you target a more global audience, the local SEO will help, but won’t be nearly as important to your overall marketing strategy.
If your business fits into the former category rather than the latter and you aren’t incorporating local SEO techniques into your marketing strategy, you are missing out on a large number of highly targeted potential customers and the loss of thousands of dollars in sales. Local SEO is an extremely cost effective way to drive highly targeted potential customers to your door. These are the customers who are looking for what you are offering and are highly motivated to buy.
There are a number of things that you can do without spending a dime. And most of the other campaigns are very low cost, making local SEO one of the most cost effective ways to bring customers to your door.
So, if you are looking for a way to land more sales and take your business to the next level, consider talking to a marketing expert about local SEO today.