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Building an Effective Content Marketing Strategy

clare
05/31/22

One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in w …

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What Goes into an Effective Email Marketing Campaign?

clare
05/17/22

Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoi …

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How Reduced Visibility in Search Terms Report May Impact You

Amanda Johnson
12/14/20

Google recently announced changes to the search terms report within Google Ads. As of September 2020, this report will be showing only terms that were searched by a high volume of …

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The Wordstream Keyword Management Tool: A Few Pros And Cons

Amanda Johnson
12/14/20

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy …

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Disruptive Advertising: 3 Outstanding Benefits

Amanda Johnson
12/14/20

Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpec …

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5 Tips From Google Adwords Experts

Amanda Johnson
12/14/20

If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most …

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Must-Know Tips For PPC Managers

Amanda Johnson
12/14/20

PPC managers or pay-per-click managers have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game do not panic. There are plenty of …

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3 Helpful E-Commerce Marketing Tips To Help Your Business Stand Out

Amanda Johnson
12/14/20

E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recen …

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Google Shopping Carts vs PayPal: Pros & Cons

Amanda Johnson
12/14/20

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hass …

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Pay Per Click Advertising Explained: The 3 Pillars Of PPC

Amanda Johnson
12/14/20

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as m …

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What Is Programmatic Ad Buying & Its Benefits?

Amanda Johnson
12/14/20

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimiza …

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3 Things You Should Know About Metrics to Increase Web Traffic

Amanda Johnson
12/14/20

If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC ca …

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