Paid search is a continually evolving form of marketing, but if your ad spending
With over 1 billion active users, it makes sense to take advantage of the power
Display ads are an effective form of spreading brand awareness and establishing
Inbound marketing is a focused method of helping your target audience discover t
Display your e-commerce products to visitors who are ready to buy using Google S
Most organic traffic is driven by search engines. Search engine optimization (SE
At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts do …
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social m …
Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almo …
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine resu …
Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time …
E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up t …
It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many c …
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on w …
Pinterest is a social media platform where users explore and share visual content that they find useful or entertaining. Businesses can create a business account that can be used t …
Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platfor …
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider th …
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media …
