PPC strategy

Improve PPC Campaigns by Building an Audience Framework

clare
12/09/22

Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads ever …

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Get More Traffic with These Google Ranking Factors

clare
09/23/22

When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic …

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Tips for Shifting to Google Responsive Search Ads

clare
09/16/22

Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can …

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Becoming More Visible with Your Google Business Profile

clare
06/24/22

If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (G …

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Planning a Paid Media Strategy and Budget

clare
02/18/22

There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning you …

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How Working with a Marketing Agency Can Benefit Your Business

clare
11/09/21

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its …

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Should You Invest in Advertising in a Down Economy?

clare
11/02/21

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during unce …

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Use Google Analytics to Calculate SEO ROI

clare
10/15/21

The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. …

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Hiring a Marketing Person Versus a Marketing Agency

clare
09/27/21

As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of …

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Things to Consider Before Hiring a Marketing Firm

clare
09/15/21

Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a mark …

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How iOS14 Has Impacted Digital Marketing

clare
09/09/21

It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook to retarget website visitors and track website conversions. The development o …

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Why Corporate Brands Should Partner with Softline Solutions

clare
07/23/21

We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, S …

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