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Trends in Social Media Marketing for 2022

administrator
12/31/21

For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If …

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Trends Gaining Momentum on Pinterest

administrator
12/10/21

Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted wo …

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Facebook Ads for B2C Lead Generation

administrator
11/16/21

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …

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Getting Started with Instagram Explore Ads

administrator
11/12/21

People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that t …

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How Working with a Marketing Agency Can Benefit Your Business

administrator
11/09/21

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its …

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Why Local Brands Should Partner with Softline Solutions

administrator
10/26/21

Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local …

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YouTube Advertising Basics

administrator
10/22/21

Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has …

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Why Franchise Brands Should Partner with Softline Solutions

administrator
10/19/21

If your business is a franchise, you can trust Softline Solutions to help you build your brand. We understand that marketing a franchise business presents unique challenges. We off …

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Getting Better Results from Ad Creation Since iOS14 Update

administrator
10/05/21

In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted …

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The Most Expensive Google Keywords in the United States

Amanda Johnson
12/14/20

Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is …

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Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm

Amanda Johnson
12/14/20

What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the ex …

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Scammers Target Restaurants in Online Reviews Extortion Scheme

Amanda Johnson
12/14/20

Fox News’s Claudia Cowan has a great right up on scammers targeting restaurants and threatening to leave bad reviews if they arent compensated in some way. This is not just …

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