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Building an Effective Content Marketing Strategy

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05/31/22

One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in w …

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Optimizing Social Media Platforms for Best Results

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05/24/22

Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if …

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What is Lead Scoring?

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03/11/22

There are many ways to generate leads, but only a small percentage of leads become customers. How do you identify which leads should be nurtured? Some leads are actually interested …

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What You Need to Know About UX

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03/04/22

If you want to keep bounce rates low and conversion rates high, it’s important to elevate your website’s user experience (UX). The Google Page Experience Update calls for a mor …

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Defining Your Brand Purpose Attributes

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01/28/22

The essence of your company revolves around characteristics your company already has. The qualities you have intentionally assigned to your brand are known as brand purpose attribu …

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Trends in Social Media Marketing for 2022

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12/31/21

For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If …

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Trends Gaining Momentum on Pinterest

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12/10/21

Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted wo …

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Facebook Ads for B2C Lead Generation

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11/16/21

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …

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Getting Started with Instagram Explore Ads

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11/12/21

People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that t …

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How Working with a Marketing Agency Can Benefit Your Business

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11/09/21

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its …

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Why Local Brands Should Partner with Softline Solutions

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10/26/21

Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local …

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YouTube Advertising Basics

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10/22/21

Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has …

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