Content Marketing

Tips for Generating B2B Leads Using Instagram Stories

administrator
03/16/21

Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a p …

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Planning Digital Advertising Improvements in 2021

administrator
03/08/21

The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisi …

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The Importance of Blogging for Onsite SEO

administrator
12/14/20

No matter what people are looking for, Google is often the first way they search. This means it’s imperative for your business to show up in search engine results if you’re goi …

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How to Drive Paid Traffic That Converts

administrator
12/14/20

Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t …

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SEM Tracking and Attribution Models

Amanda Johnson
12/14/20

In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can incr …

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Digital Marketing for the New Decade: 10 Tips for Digital Marketing in 2020

Amanda Johnson
12/14/20

Technology continues to change and evolve at an amazingly rapid pace. Learning new techniques and technologies may feel like a juggling act at times as you try to pay attention to …

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Most Important Google AdWords Tips For 2019

Amanda Johnson
12/14/20

Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem …

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Google Vs Bing Shopping: What You Need To Know

Amanda Johnson
12/14/20

Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted ex …

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Online Marketing Goals Defined

Amanda Johnson
12/14/20

Identifying and fine-tuning your online marketing goals is essential to a digital marketing strategy. Lead generation, a strong e-commerce platform, and a solid brand are among man …

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The “A” In Advertising Should Stand For Art

Amanda Johnson
12/14/20

Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the ar …

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Beyond Search: Additional Google Marketing Campaign Types

Amanda Johnson
12/14/20

Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding w …

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Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results

Amanda Johnson
12/14/20

Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in compa …

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