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Audience Engagement Without Third Party Cookies

Consumers typically do research online to make discoveries and purchases, and they’ve come to expect...

New TikTok Search Ad Functionality

TikTok recently announced that they have enabled a new feature on TikTok Ads Manager known as Search...

Search Themes in Performance Max

Performance Max uses the power of AI to access all your goal inventory to form a single campaign. It...

Managing Your Online Reputation

There are many aspects to an effective digital marketing strategy including managing your online...

Should You Use AI Generated Content on Your Blog?

The rapid development of AI-generated tools has many marketers excited about the reduced amount of...

Getting Better Results from LinkedIn

LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to...

Boosting Your Impression Share

Are you paying attention to the impression share of your online ads? Whenever your ad is displayed...

Using Google Discovery to Improve YouTube Ad Campaign Results

Do you focus exclusively on video campaigns when planning YouTube advertising for your business?...

Essential Digital Marketing Tactics

In today’s society, reliance on technology is continually growing. This means businesses must find...

Boosting Engagement with Updates to Instagram Reels

Boosting engagement with your target audience is an important way to build your business. A good way...

Optimizing Your Digital Marketing Budget

Regardless of who’s in your target audience, there’s a good chance that they’re spending more and...

New AI Experiences in Meta

Generative technology is enabling new forms of expression and connection and many companies are...

Steps Involved in a PPC Competitive Analysis

Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive...

Optimizing Your Website for Voice Search in 2024

More and more internet users are using voice search as a way to find what they’re looking for...

How Different Types of Content Can Benefit Your Business

There are many different types of content that can be used to strengthen your connections with your...

Should Threads Be Part of Your Marketing Strategy?

Meta’s Threads is a relatively new but rapidly growing social media platform. It was built by the...

The Power of “Near Me” Search

Searching online using Google to find businesses has become a way of life. While at one time people...

Optimizing Your Website for Voice Search in 2024

More and more internet users are using voice search as a way to find what they’re looking for...

New AI Experiences in Meta 

Generative technology is enabling new forms of expression and connection and many companies are...

Key Trends in PPC in 2023

Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online...

Reasons Google Ads May Not Be Converting

When you run a Google Ads campaign, you’re hoping for a specific result such as signing up for an...