Paid search is a continually evolving form of marketing, but if your ad spending
With over 1 billion active users, it makes sense to take advantage of the power
Display ads are an effective form of spreading brand awareness and establishing
Inbound marketing is a focused method of helping your target audience discover t
Display your e-commerce products to visitors who are ready to buy using Google S
Most organic traffic is driven by search engines. Search engine optimization (SE
At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
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Google has announced that it’s moving AdSense from a second-price auction model to a first-price auction model by the end of the year, which brings it in line with their other ad …
With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great …
When you’re considering paid search marketing, Google Ads is probably the first thing that comes to mind. It can be a powerful and effective tool if you know how to use it. To be …
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could …
Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t …
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addi …
As a busy digital marketer, you probably feel like there’s never enough time to do all that you want to do each day. At Softline Solutions, we recognize that automation is one of …
Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results p …
Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t …
In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can incr …
Google Adwords is a form of pay-per-click advertising that offers an effective way to drive targeted traffic to your website. It’s a powerful and profitable tool, but to remain c …
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal o …
