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Case study / Closets by Design

15 years of succes in franchise, traffic and leads.

37% more leads
-55% organic geo based traffic
Closets by Design

Since 1982 Closets By Design has been delivering high quality storage and organizing solutions across the US & Canada via their network of franchise partners.

Objectives

Achieve growth in online lead generation for its corporate marketing initiatives as well as its franchise partners while maintaining target CPA levels based on geographics. Additionally, Closets By Design wanted to increase the visibility and interest in its franchising offering to attract more franchise operators

Strategy and implementation

  • Develop & Deploy new Google Ads, Bing Ads, and Yahoo Ads campaigns

  • Develop & Deploy targeted landing pages designed for location and keywords to ensure higher conversions

  • Develop & Deploy an organic keyword strategy based on national and geo specific targeting to increase visibility to the brand, corporate, franchising, as well as enhance the geo specific franchises.

  • Implement advanced analytics and goals to ensure we are able to identify multi channel conversions

  • Introduce and deploy successfully a set of Social based Ads for targeting new customers on Facebook and Instagram

The results

  • An average of 37% increase in leads YoY for the past 15 years across paid search campaigns.

  • Organic traffic increased an average 22% YoY for the past 15 years

  • Geo based organic traffic growth as been over 55% for the past 3 years

  • Successful introduction and growth of Social Ads as a new lead generation channel

  • Growth in franchise operators and interest since targeting this initiative over 5 years ago

  • Increased budget consistently for marketing initiatives by 15-20% YoY

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