The speed at which your visitors can access your content matters. In a world that’s becoming more and more fast-paced, website visitors are likely to click away from a site…
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Category Archives: SEO
Technology continues to change and evolve at an amazingly rapid pace. Learning new techniques and technologies may feel like a juggling act at times as you try to pay attention…
Quality, digestible content that provides value to the reader. High-resolution images that immediately grab consumer attention. Easy navigation and checkout processes. Great deals and specials. These are among the factors…
In the modern world of digital marketing, the competition for consumer engagement is more intense than ever. Both search engine and social media marketing offer a variety of strengths as…
Local SEO is one part of the bigger search optimization picture. It is applicable to almost any local business in a town or city that is looking to expand its…
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea…
If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of…
Retargeting is actually a very simple concept: marketing your products or services to consumers who have already visited your site but who left without buying anything. It is an umbrella…
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding…
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect…
