In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return…
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Category Archives: AdWords campaigns
While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally…
Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely…
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging…
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers…
Those behind Google AdWords keep churning out new features while updating existing ones, meaning you have plenty of lead generation tools to concern yourself with this year. Rather than feeling…
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular”…
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding…
The new AdWords dashboard is here, and with it a better way to fine-tune your digital marketing tactics. Once upon a time, the dashboard was limited to “snapshots” of account…
AdWords advertising uses a system similar to traditional auctions to decide which marketers’ ads show up and in what order they appear. As one of those marketers’ account managers, you…
