Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike.
Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps that have proven successful on most digital marketing fronts:
1) Personalize Your Content
Nobody likes to get a generic message from a no-name e-commerce store. This includes email messages when you’re pitching a content idea to a site you think would benefit from your products or services.
As an e-commerce business owner, you already know that content marketing is a great way to get your brand name out there, and it’s an awesome way to collect link juice from sites with more authority than your own.
However, whether you’re speaking to an editor, a blog owner, or another e-commerce business owner, you should not solicit generic content, or content that’s not specifically tailored for their site and audience.
Instead of haphazardly mining for link juice on a million different sites, pick a handful of sites and focus your efforts on making only a few incredible content pieces. Add your links as usual, and you’ll get the link juice you want, plus, they’ll get great content for their readers. It’s a win-win.
2) Give E-commerce Love to Others
It’s easy to stay focused on your e-commerce business and forget there are a million other people trying to do the same thing. If you haven’t made a habit of spreading the e-commerce love, it’s time to make it a habit.
One of the nicest things you can do for another e-commerce business is write them a favorable testimonial. Now, this doesn’t mean you should lie for the sake of link juice. What this does mean is that you should stand by products and services you genuinely use and enjoy.
Offer to write them a testimonial for their site and 9 times out of 10, they’ll automatically link back to your site, but don’t feel ashamed to ask them to if they don’t.
Always look for ways to help other people and other e-commerce businesses. When both parties win, you know you’re spreading the e-commerce love.
3) Relentlessly Build an E-Commerce Marketing List
It is much easier to sell to someone you already have a relationship with than it is to sell to someone you don’t know.
A subscriber list is your e-commerce marketing bread and butter; this is how you develop a rapport with a group of people you will likely never see in person or speak to on the phone.
That being said, you should always be looking for ways to boost subscriber activity, whether it is through social media marketing, paid distribution, or a simple form on the side of your website.
Whatever you have to do to ensure this list grows, and stays healthy, do it.
There’s no need to reinvent the wheel when it comes to better e-commerce marketing. Start using these easy steps today and you’ll see improvement in no time.