If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with huge companies who have millions to spend on radio and tv ads every month. One of the great things about PR is that it works for any type of company whether small and local and larger and nation-wide. To start, I think it would be wise to compare PR and Advertising as they are 2 very different things…but with the same goal, which is to generate more business for the company. Continue reading →