The nature of the internet is such that it’s effectively impossible to get rid of bad press on search engines. But it is possible to bury/suppress that negative content under so much good content that internet users never even get to it. Burying the bad content off the first page on search engine results is almost a guarantee that your potential customers will never see it.
Softline Solutions makes this happen by creating new content, and by promoting that content so effectively that it shows up within the first twenty search engine results. We use tools such as microsites, blogs, social networking sites, high-quality links, and press releases to make sure that only the good stuff gets through.
Online Reputation management is an involved process, and one that you simply can’t afford to tackle on your own or leave to someone who doesn’t know how to do it well. Bad press can ruin your business, so it’s worth the time and effort to enlist the aid of someone who can do reputation management right the first time.
If the information that needs to be buried is minimal, customers can expect to see the positive effects of reputation management within a few months. For businesses that have experienced a large amount of damaging press, the process can take as long as a year. This means that you simply can’t afford to wait to start your reputation management campaign.
It’s important to understand that any company providing Online Reputation Management services is subject and should always follow the respective search engines guidelines. This being said, guidelines (rules) always change and we, like any other company, must adapt. No company has special access to Google’s, Yahoo’s!, or Microsoft’s servers so while our service provides a projected time line, this time line is subject to change if we are required to adjust our campaign to meet a new standard.
