- Business Analysis – We work with you to understand your goals and objectives for a Paid Search campaign so we can provide you with a measurable ROI (Return on investment).
- Campaign Analysis – If you have already started PPC and we are taking over management. We will review your current campaign and its performance to show measurable results.
- Provider Review – We work with you to show you which search engines may perform better based on your goals. Google, Yahoo!, and Bing all offer Paid Search services as well as many 2nd Tier PPC carriers.
- Advertising Review – PPC allows you to create text ads, banner ads and rich media ads which include animations, videos, etc. We show you what works and what may not.
- Budget Analysis – Softline Solutions can recommend a starting budget for your campaign to ensure your competitive and understand what each click may cost you.
- Keyword & Ad Development – We get to work developing killer ad copy that is designed to get your target customers interested. If you already work with an advertising agency or PR agency, we can work with them to develop the right message for your campaign
- Analytics, Reporting, and Adjustments – To be truly competitive you typically need at least 30 days of raw data so that you can start seeing trends. We continually monitor and adjust your campaign to ensure success. Providing you with reporting access and consulting with you on recommendations to enhance your campaign.
For more information about our Paid Search (PPC) Management Services please call 888-335-2226 or complete an online request for information.