Pay-per-click (PPC) programs, PPC or Pay For Performance are terrific ways to extend your business reach beyond your city and even state. The growth in web traffic generated by Pay-per-click (PPC) services is a marketing option to be seriously considered.
With PPC, you only pay each time a web viewer chooses your ad listing link and clicks into your website.
Pay-per-click (PPC) targets a specific audience reaching up to 85% of all internet users in a cost effective and immediate way. There can be as much as a $20 return of investment for each $1 spent.
The most widely known pay per click agent on the web is called Google AdWords. Google AdWords ads reach approximately 75% of all United States Web users. The power, relativity, and reach of Google.com makes AdWords the best place to start when considering a Pay-per-click (PPC) program for the first time.
Although Bing and Yahoo have just consolidated their efforts with Microsoft adCenter serving ads and Bing.com search results on Yahoo as well as on Bing, they still only account for under 27% of the total search market.Google AdWords is still king!
With Google AdWords, you can see your ads in several hours, and have the ability to start and stop campaigns easily. You will show your products and services to millions of viewers and active shoppers using the massive reach of Google. Additionally Google AdWords will typically out perform MSN adCenter when it comes to generating conversions and return on investment.