Rep. Management FAQ’s

internet marketing strategies
What is Online Reputation Management?

How much does it cost?

How long does it take?

Can you just get rid of it completely?

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How much does it cost?

Online Reputation Management is the process of suppressing or displacing negative information in search results so that they no longer appear on the first page and are buried on the second or third pages. This ensures that 95% of people will never see them

How long does it take?

Pricing is customized to your situation, as every campaign has different keywords we must target to ensure success. Keyword difficulty and competition determine the pricing structure. “Keyword” refers to the name or other word which has been affected by offensive listings, or which needs to be elevated in the search engines. Each keyword must be optimized separately therefore pricing may be higher for multiple negative listings with multiple keywords.

How long does it take?

It all depends on the extent of the damage. If there are only a few negative postings and they are in “manageable” territory, we may be able to complete a project in as little as 3 months. But a large number of postings, or postings on high-profile sites, can require an extended campaign. We typically will include our estimated time of completion in our proposals. It’s important to remember that these are guidelines and we have had situations where work has been completed far quicker than expected.

Can you just get rid of it completely?

We are often asked, “Can’t you just get that offensive stuff about me/my business off the Internet?” This is not usually the case, but we can try. If the offensive postings can be identified, and we can find the webmaster of the (blog, forum, etc.), we may be able to argue for removal. We’ve been quite successful under these conditions. If the offensive posting is actually defamatory or libelous, we may be able to bring a legal solution to bear. But, one needs to keep in mind that most postings to the Internet are not easily removed. In most cases, we suppress negative listings rather than remove them.

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