Glenn Gabe from G-Squared Interactive put together and amazing article explaining the details behind the recent updates to Googles Panda and Penguin updates. I am pulling this article directly from Search Engine Journal as it needs no rewrite or explanations.

Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website

Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, I explained how important it is for webmasters to know exactly what hit them before taking action. I know that sounds simple, but I’ve had several companies contact me believing they were hit by Penguin, when in fact, they were hit by Panda.

Panda, Penguin, and The Algorithm Sandwich

After Penguin 1.0 was released, Google also explained that a Panda update was rolled out a few days before Penguin (on 4/19). Then, to make matters even more confusing, Google rolled out a Panda refresh on 4/27. To quickly recap, Panda rolled out on 4/19, then Penguin on 4/24, and then a Panda refresh on 4/27. Yes, that’s essentially an algo sandwich special, with a side of insanity. As you can imagine, webmasters that aren’t extremely familiar with SEO could very easily think they were hit by Penguin (since that was the primary topic during the time period).

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Softline Solutions is a top Internet marketing company that increases website traffic for clients, which helps increase revenue.  The Internet provides many online marketing opportunities, and more are becoming available all the time.

Google offers My Maps, which is a free tool for map creation.  My Maps is fully customizable and gives businesses another excellent prospect for gaining more online traffic. Continue reading →

If you’re marketing online with the help of a good search engine optimization company, that’s a good thing.  Important benefits come out of hiring an experienced SEO company.  If you’ve done all that but you’re determined to put your marketing efforts into overdrive, think “guerrilla marketing.”

Guerrilla marketing was conceived by Jay Conrad Levinson, who wrote a successful book by that name.  Guerrilla marketing is essentially advertising  in a unique and interesting way using creativity, passion, and time rather than money. Continue reading →

Online marketing has opened the advertising floodgates.   Anyone, in spite of their connections or station in life, can get the kind of exposure for their business that owners of small, locally-owned companies formerly only dreamt about.

You can hire an internet marketing company to help you build a strong presence online, which is actually a must in today’s world.  Then you can hope that your creative online marketing efforts will go viral or, in other words, get as many views as a Super Bowl ad. Continue reading →

Being connected to the half a billion Facebook users free of cost is like a dream come true for savvy business owners with marketing on their minds.  Don’t be fooled into thinking Facebook is a social connection primarily for teenagers.  Facebook users in their 30s rival the number who are in their college years, and a growing number of baby boomers are also active on the number one social media site. Continue reading →