Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
New TikTok Search Ad Functionality
TikTok recently announced that they have enabled a new feature on TikTok Ads Manager known as Search Ad Toggle. This feature draws from existing creative and provides search ad functionality by showing ads along with the results users obtain from relevant search queries. Ads display as sponsored content, but they mirror the normal in-feed experience… Continue reading New TikTok Search Ad Functionality
Getting Better Results from LinkedIn
LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to network, find jobs, make sales or strengthen professional relationships. Businesses can leverage LinkedIn to build awareness of their brand. While most social media platforms reach a peak and then stop growing, LinkedIn continues to grow. This makes it an… Continue reading Getting Better Results from LinkedIn
Boosting Your Impression Share
Are you paying attention to the impression share of your online ads? Whenever your ad is displayed on a web page, that’s counted as an impression. An informative metric that helps to shed light on how well your ad is doing is known as impression share. It’s calculated by dividing the total number of impressions… Continue reading Boosting Your Impression Share
Boosting Engagement with Updates to Instagram Reels
Boosting engagement with your target audience is an important way to build your business. A good way to get people more engaged is by creating short-form video clips for Instagram Reels. Recent updates to Instagram Reels may make it easier for you to thrive on this platform while you focus on increasing your reach and… Continue reading Boosting Engagement with Updates to Instagram Reels
New AI Experiences in Meta
Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
Should Threads Be Part of Your Marketing Strategy?
Meta’s Threads is a relatively new but rapidly growing social media platform. It was built by the Instagram team as an alternative to Twitter. If you’re wondering whether to include Threads in your marketing strategy, you’re not alone. Most marketers intend to try Threads but are concerned that it weakens the marketing potential of other… Continue reading Should Threads Be Part of Your Marketing Strategy?
New AI Experiences in Meta
Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
Facebook Algorithm 2023
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023
Build Your Brand with TikTok for Business
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business
