Most people are familiar with Twitter. For those who are not, Twitter is a social networking site that allows users to login and write brief, 160 character statements about anything they want. This form of Social Media has become incredibly viral and there are hundreds of thousands of Twitter users on their account and updating [...]
Mashable.com’s Adam Ostrow has a great article about the benefits of Social Media Marketing and makes a great case as to why companies and organizations need to take advantage of this unique online marketing service now more than ever. Softline provides high value integrated marketing services including Social Media Marketing for some of the country’s [...]
Well, Everyone at Softline Solutions would like to welcome you to our new blog. In the coming days, weeks, month, etc, ( I guess I could go on forever here ) you should expect some great information and articles that should keep you up to date with online marketing trends, what you should be focusing [...]
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Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
— Ross A., Los Angeles, CA
