70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008) 41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008) Brands with the highest “social media [...]

I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked very well for us. Just attending a few chamber of commerce events [...]

I recently attended a dinner and encountered a situation in which I realized just how important reputation management for teenagers and young adults might be. The hosts of the party are long time family friends and both are local politicians. The husband is state Congressman and the wife a local Supreme Court judge.

“Americas premier global airline.” With the announcement of the confirmed Delta/Northwest merger the competition needs to surpass them online in order to maintain market share when this giant comes to life. No longer will an airline endure the costs of major hiccups without addressing issues immediately and creatively for the masses. Most importantly they need [...]