For most special occasions…or pretty much any occasion that Google decides to recognize, there is usually a nice Google Doodle put up to represent the occasion.Check out this year’s Google Doodle for St. Patrick’s Day:
Google decided to change the name of the Local Business Center to Google Places. The idea behind this change was to better connect the people searching for places on the web to the actual businesses they are searching for. WIth the name change there was also an aesthetic change as well. As you search for [...]
As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule [...]
As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to [...]
Googles New User Interface – Exclusive Video Walkthrough
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Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
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