Choosing the Blog Program

When you are ready to get started with your new blog the first thing you have to do is figure out what blogging program to use and where to put it. There are a few options to consider before getting started with your new blog. One option is that you can choose to host your blog somewhere on your current website which would require that you either custom program a blog into your site or upload a pre-existing blog program to your site. Another option you have is having your blog page somewhere off site. If you choose to do that then I recommend looking at one of the blogging applications mentioned below. Keep in mind that if you have a website and you host the blog off site it can sometimes be difficult for users to get back to your company’s man website. (more…)

Starting a blog is one of the easiest ways you can start taking advantage of being found on the search engines. A blog about your business also helps you stay connected with your customers and it provides them valuable insight about your company. With that said one of most difficult part of starting a blog for small local businesses is trying to think of what to write to keep your blog fresh and updated. So let’s first start by covering some basic concepts to write about.


Your content is extremely important as local customers will find you through the search engines according to what you write about.  It is very important that you choose a variety of topics that directly relate to your company, your industry, and your geographical location.  The easiest thing to blog about is recent events or news about your company. If your company has denoted to a charity or if you have acquired new equipment to enhance your service than you should blog about it and let your customers know.  Remember to mention your company’s name and the geographical location of your company in your blog. For example, if you’re a dentist that had just acquired a new x-ray machine you’ll want to write something like this: (more…)