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Project Softline Launched

On June 3, 2010, in Reputation Management, by Softline
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Softline Solutions launched a risky project today. Effectively posting a single negative post across multiple complaint sites and waiting for them to propagate. The keywords we targeted were ambitious: Softline Solutions Rony Mirzaians We posted the complaint on a single site under an alias conveniently disguised as (yronny). The amazing thing is that this negative [...]

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Search Engines on Saint Patrick’s Day

On June 3, 2010, in News, by Softline
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For most special occasions…or pretty much any occasion that Google decides to recognize, there is usually a nice Google Doodle put up to represent the occasion.Check out this year’s Google Doodle for St. Patrick’s Day:

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Google Confirms Mayday Update Impacts Long Tail Traffic

On May 28, 2010, in News, by Softline
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Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These [...]

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Do It Yourself PR

On May 12, 2010, in webinars, by Softline
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Bings Approach to Local Search

On May 6, 2010, in Local Marketing, by Softline
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