Company Spotlight: Shoe Clinic

Shoe Clinic

www.shoeclinic.net

Customer Profile

Shoe Clinic provides local Torrance residents and surrounding communities with exceptional leather repair and restoration services. They’ve been in business since 1995 and have a solid core clientele but have recently seen new client acquisitions and walk-ins on the decline. The challenge was advertising through traditional media such as newspapers, magazines and Yellow Pages is not only very expensive but a local business such as a Shoe Clinic simply gets lost in the hundreds of other competitor listings. But with targeted Local Search Marketing and Google’s AdWords campaigns we were able to target specific traffic and closely track the ads that were driving them business. They were able to use their advertising dollars in a far more effective manner. Continue reading

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DO-It-Yourself PR

If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with huge companies who have millions to spend on radio and tv ads every month. One of the great things about PR is that it works for any type of company whether small and local and larger and nation-wide. To start, I think it would be wise to compare PR and Advertising as they are 2 very different things…but with the same goal, which is to generate more business for the company. Continue reading

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Google's New Smart Rescheduler


As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule and share meeting dates and details you should! Continue reading

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Google’s New Smart Rescheduler


As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule and share meeting dates and details you should! Continue reading

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Top 10 Blogs of 2009


As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official launch. Take some time to plan out the following things so assure that your blogging effort will be fruitful. Continue reading

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