70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008)

41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008)

Brands with the highest “social media activity” (includes reviews) increased revenues by as much as 18%. (Media Post News, July 2009)

Over half (51%) of consumers are using the Internet before making a purchase in a shop. They educate themselves on the best deals available. (Verdict Research, May 2009)

Do you still think online reputation is something you may ignore?

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American Eagle Auto Body

www.aeautobody.com

Customer Profile

American Eagle Auto Body provides local Los Angeles and surrounding communities with exceptional auto body repair and auto restoration services. The business was established in the early 80s and has been serving the Greater Los Angeles area for over 20 years.  Since more and more people are using local search instead of yellow pages, they wanted to take advantage of online searches to obtain new clients. Being in a competitive market in the Los Angeles area presented a challenge with advertising through traditional media such as newspapers, magazines and Yellow Pages.  Not only was it getting expensive, it was getting impractical with the business simply getting lost in the hundreds of other competitor listings. By taking advantage of local mapping services on all the major search engines and targeting Local Search we were able to target specific keywords and closely track the ads that were driving them business. (more…)

As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to help you prepare to capitalize on everything to come, here is a list of the main Internet Marketing Trends you should understand and address in your overall marketing planning for the new year. (more…)

Is your business taking advantage of social media marketing?  Are you using the free tools available to you online to become a part of this new marketing sensation?

Softline Solutions is officially launching a series of webinars that will cover topics that range from: What is Social Media? to How to use Twitter for Business.  Our webinars are designed to be an informational as possible.  Rather than spending time sharing what we can do for you we focus on training our listeners to be able to handle social media for themselves. (more…)