SEO
In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local online marketing efforts. We have had an amazing success rate helping these businesses out and thought it [...]
Its commonplace in today’s internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user the way the deliver results and how the get them are different. After all, all newspapers essentially report the news, but they all report it differently. This is why demographics are so important when considering the search engines you want to target for online advertising as the target audience can be widely diverse.
Recently I conducted a telephone survey of 200 local business owners in and around Seattle, WA. I compiled a list of electricians and then Googled them to see if they had any ranking in OneBox. For example: “Electrician Kirkland, WA” and if they weren’t listed I called them. Now I wasn’t trying to sell them anything I just wanted to ask their opinions about online marketing.
We have alot of experience working with medium and large business on their online marketing initiatives. Whether there looking for Search Engine Optimization, Paid Search Management, or any of our other services it generally a smooth process as they have come to understand the value of online marketing and the increast in sales it can [...]
For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the [...]
Recent News
Softline Solutions Rated Top 10 Integrated Search Company in the United States
Testimonials
Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
— Ross A., Los Angeles, CA
