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Paid Search Management

Search Engine Demographics – Why it matters to your business

On March 13, 2009, in Local Marketing, Paid Search Management, SEO, by Softline
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Its commonplace in today’s internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user the way the deliver results and how the get them are different. After all, all newspapers essentially report the news, but they all report it differently. This is why demographics are so important when considering the search engines you want to target for online advertising as the target audience can be widely diverse.

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Recession Proof Marketing – Look Online to Grow Your Business

On August 7, 2008, in Local Marketing, News, Paid Search Management, SEO, Social Media Marketing, by Softline
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Its happening everywhere. Stocks are on the decline, earnings reports are bad, people are being laid off and this is all in big business. So your thinking to yourself how can I possibly weather this economic storm if I’m a small or medium size business without the huge resources of larger companies? What most news [...]

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