Paid Search Management
This morning Google announced that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. Call Metrics is not to be confused with mobile Click to Call ads, though Call Metrics is available to Click to Call mobile advertisers as well. This opens up a wealth of opportunities for not [...]
f anyone’s in a position to write (or rewrite) the rules of advertising, it’s Google, the company that was founded in 1998 and now has a market cap of $197 billion. Marketers may want to pay attention, then, as the search giant outlined three “laws of display advertising physics” this afternoon. There’s actually a lengthy [...]
Eric Schonfeld of Techcrunch has a great article about advertising in the US and how its increased significantly in the first half of this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At [...]
Its commonplace in today’s internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user the way the deliver results and how the get them are different. After all, all newspapers essentially report the news, but they all report it differently. This is why demographics are so important when considering the search engines you want to target for online advertising as the target audience can be widely diverse.
Its happening everywhere. Stocks are on the decline, earnings reports are bad, people are being laid off and this is all in big business. So your thinking to yourself how can I possibly weather this economic storm if I’m a small or medium size business without the huge resources of larger companies? What most news [...]
Awards
Softline Solutions Rated Top 10 Integrated Search Company in the United States
Testimonials
Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
— Ross A., Los Angeles, CA
