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Reputation Management

Project Softline Launched

On June 3, 2010, in Reputation Management, by Softline
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Softline Solutions launched a risky project today. Effectively posting a single negative post across multiple complaint sites and waiting for them to propagate. The keywords we targeted were ambitious: Softline Solutions Rony Mirzaians We posted the complaint on a single site under an alias conveniently disguised as (yronny). The amazing thing is that this negative [...]

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Online Reputation Management

On February 25, 2010, in Reputation Management, by Softline
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70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008) 41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008) Brands with the highest “social media [...]

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Can Social Media Hurt Your Career?

On August 24, 2009, in Reputation Management, by Softline
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CNN has an interesting article written by Rachel Zupek from Careerbuilder.com talking about Social Media and its effects on getting a job in todays search centric society. So can social media really hurt your prospects of landing a job? I think it can and have personally worked with clients who have been in sticky situations [...]

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Reputation Management for C-Level Executives and beyond?

On July 22, 2008, in Reputation Management, by Softline
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I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked very well for us. Just attending a few chamber of commerce events [...]

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Reputation Management for Teenagers?

On July 15, 2008, in Reputation Management, by Softline
2

I recently attended a dinner and encountered a situation in which I realized just how important reputation management for teenagers and young adults might be. The hosts of the party are long time family friends and both are local politicians. The husband is state Congressman and the wife a local Supreme Court judge.

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