News
This month Google finally solved the problem many business owners have had with the Local Business Center. Until last month, if you were a business owner who worked out of the home, Google’s Local search was not a viable option as it published the home address online for everyone to see. As of March 24, [...]
As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule [...]
As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to [...]
I wanted to repost the recent article from Matt McGee posted on Search Engine Land as I believe its very important and extremely relevant to our business. Recently we saw, as I am sure most online marketing companies did, a major change in Google’s Local Listings and what pulls a map up and what does [...]
Googles New User Interface – Exclusive Video Walkthrough
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Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
— Ross A., Los Angeles, CA
