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News

Search Engines on Saint Patrick’s Day

On June 3, 2010, in News, by Softline
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For most special occasions…or pretty much any occasion that Google decides to recognize, there is usually a nice Google Doodle put up to represent the occasion.Check out this year’s Google Doodle for St. Patrick’s Day:

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Google Confirms Mayday Update Impacts Long Tail Traffic

On May 28, 2010, in News, by Softline
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Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These [...]

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Google’s Newest Local Search Improvement

On April 6, 2010, in News, by Softline
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This month Google finally solved the problem many business owners have had with the Local Business Center. Until last month, if you were a business owner who worked out of the home, Google’s Local search was not a viable option as it published the home address online for everyone to see. As of March 24, [...]

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Google’s New Smart Rescheduler

On March 23, 2010, in News, by Softline
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As a business owner you undoubtedly are scheduling meetings and are working hard to balance your schedule and effectively run your company. Google has made some valuable additions to their calendar that will be very helpful when you need to reschedule a meeting. First of all, if your company isn’t using Google Calendar to schedule [...]

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Top 10 Marketing Trends for 2010

On January 20, 2010, in News, by Softline
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As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to [...]

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