Advertising and promoting your local business online can seem like a daunting task. However, we have compiled a comprehensive and effective list of things you can do as a business owner to drive new customers online to your company. If you apply and focus on at least 25% of what is on this list, you are practically guaranteed to help dramatically increase your company’s exposure online. (more…)
Starting a blog is one of the easiest ways you can start taking advantage of being found on the search engines. A blog about your business also helps you stay connected with your customers and it provides them valuable insight about your company. With that said one of most difficult part of starting a blog for small local businesses is trying to think of what to write to keep your blog fresh and updated. So let’s first start by covering some basic concepts to write about.
Your content is extremely important as local customers will find you through the search engines according to what you write about. It is very important that you choose a variety of topics that directly relate to your company, your industry, and your geographical location. The easiest thing to blog about is recent events or news about your company. If your company has denoted to a charity or if you have acquired new equipment to enhance your service than you should blog about it and let your customers know. Remember to mention your company’s name and the geographical location of your company in your blog. For example, if you’re a dentist that had just acquired a new x-ray machine you’ll want to write something like this: (more…)
An open letter to Mr. David Swanson
“It’s business as usual at R.H. Donnelley today and it will be (in the future.)” David Swanson, CEO
No it’s not David and you should have listened to us over the past few years. Your statements do not sit well with me. “I wish it would have turned out differently,” “No one could have put this into their economic modeling,” and “We just could not have anticipated the severity of the economic downturn.” Of course you wish it would have turned out differently, you’re bankrupt. But it’s the “no one could have put this into their economic model” and especially the, “we just could not have anticipated the severity of the economic downturn” that really gets to me.
We have been telling you for years that Local Online Marketing was the way of the future and the Yellow Pages would go the way of the dodo. You refused to listen.
But the coup-de-grass has to be your most recent epiphany; “Our growth-through-acquisition strategy never anticipated the cataclysmic collapse of the U.S. economy and the local advertising market.”
Stop right there.
First, ‘cataclysmic’ is how you would describe the housing market over the past few years. Cataclysmic is not how you describe the advertising and marketing industry in which we work. You and I know that was a veiled attempt to draw the focus away from the last part of your admission, “…the local advertising market.”
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In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local online marketing efforts.
We have had an amazing success rate helping these businesses out and thought it would be a great time to launch a simple, easy to understand web site geared towards this package.
Check Out www.ePowerPackage.com and tell us what yout think
