An open letter to Mr. David Swanson “It’s business as usual at R.H. Donnelley today and it will be (in the future.)” David Swanson, CEO No it’s not David and you should have listened to us over the past few years. Your statements do not sit well with me. “I wish it would have turned [...]
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Before signing with Softline Solutions, we had one ad group and a handful of keywords. After our campaign was optimized we had a dozen different ad groups with thousands of keywords. We were able to track our conversion rate down to the keywords in each ad group. Our cost per click dropped by 50% and our Conversion rate doubled.
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