http://www.softlinesolutions.com/blog/2009/03/13/search-engine-demographics-why-it-matters-to-your-business/ Mon, 09 Aug 2010 02:43:48 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.softlinesolutions.com/blog/2009/03/13/search-engine-demographics-why-it-matters-to-your-business/comment-page-1/#comment-208 Ishepard Thu, 24 Sep 2009 03:15:21 +0000 http://www.softlinesolutions.com/blog/?p=111#comment-208 I really like this article, I had not thought of the demographic split of search engines in this manner before. However, I am not too impressed with the statistics regarding the percentage male vs. percentage female that use a given search engine. I would prefer to see them displayed differently. When seeking a new medium to advertise in, I am more concerned with which one will reach a greater total audience rather than percentage. If Google only has a 45% female audience as opposed to MSN's 58%, this sounds relevant but if the ratio of total users is 5 Google to 1 MSN then Google will still reach a greater female audience. I really like this article, I had not thought of the demographic split of search engines in this manner before. However, I am not too impressed with the statistics regarding the percentage male vs. percentage female that use a given search engine. I would prefer to see them displayed differently. When seeking a new medium to advertise in, I am more concerned with which one will reach a greater total audience rather than percentage. If Google only has a 45% female audience as opposed to MSN's 58%, this sounds relevant but if the ratio of total users is 5 Google to 1 MSN then Google will still reach a greater female audience.

]]> http://www.softlinesolutions.com/blog/2009/03/13/search-engine-demographics-why-it-matters-to-your-business/comment-page-1/#comment-207 Sebastien Mon, 31 Aug 2009 03:34:21 +0000 http://www.softlinesolutions.com/blog/?p=111#comment-207 Great blog you got here...keep up the good work. Great blog you got here…keep up the good work.

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