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  • Archive for June, 2008

    Are you managing your online reputation or is it managing you?

    Monday, June 30th, 2008

    Your company has experienced incredible growth over the last decade due to the incredible increase in connectivity and information sharing abilities of the internet.  Your online sales have increased, your overall growth has increased, but at the same time your finding it increasingly difficult to manage customer satisfaction both off and online. While offline customer satisfaction has more of a one to one experience its the online portion that’s really got you worried.

    You see, in the online world, its not really a one to one relationship. Rather, one unsatisfied customer can translate into a wave of criticism, negative press, blog posts, forum comments, and much more that can not only hurt your company’s reputation but also hurt your pocket book.

    Lets face it, the internet has presented you with huge opportunities and potential for your business that you never imagined but at the same time you worried because managing your brand, customer satisfaction, and your reputation is a whole new animal online.

    (more…)