As the online world continues develop, now is a good time to step back and look at the major Internet Marketing Trends are going to be effecting your business this year. With this new year, and the start of another decade, expect change, expect innovation and expect new opportunities for your business. In order to help you prepare to capitalize on everything to come, here is a list of the main Internet Marketing Trends you should understand and address in your overall marketing planning for the new year. Read the rest of this entry »
I wanted to repost the recent article from Matt McGee posted on Search Engine Land as I believe its very important and extremely relevant to our business. Recently we saw, as I am sure most online marketing companies did, a major change in Google’s Local Listings and what pulls a map up and what does not. We started seeing mixed results and after an initial statement from Google saying that there had been a glitch with a recent upgrade we waited patiently for the fix.
Its seems now that there was no “glitch” and Google actually made a conscious decision to exclude SEO companies and Web Design firms from pulling maps up for local searches. You can jump to the complete article below but this seems hardly a neutral move from the company that can “Do No Evil”. In fact, the very definition of Google’s existence is pure search and that means no filters, no biases, no favoritism. Hardly seems that way to me.
This article very interesting as I am sure Google will say that we all still do pull up in Google Local Listings and Google Onebox, its just you have to search a different way and they are right. For example
Before the change – Searching for “online marketing los angeles” would pull up the Google Onebox for local online marketing companies in Los Angeles
After the change – Searching for ” online marketing IN los angeles” now pulls up the same results, no IN, no results.
This seems like a small, insignificant change, but its actually a big deal because it tells us that Google feels like it can control what results to serve you.
Advertising and promoting your local business online can seem like a daunting task. However, we have compiled a comprehensive and effective list of things you can do as a business owner to drive new customers online to your company. If you apply and focus on at least 25% of what is on this list, you are practically guaranteed to help dramatically increase your company’s exposure online. Read the rest of this entry »
We thought you would like to see how Google is changing. Recently we had a chance to experience some of the changes Google is implementing into is new user interface. We decided to do a short video walkthrough so you can see for yourself and share your thoughts.
Want to test if for yourself? Follow this link for more info –
Starting a blog is one of the easiest ways you can start taking advantage of being found on the search engines. A blog about your business also helps you stay connected with your customers and it provides them valuable insight about your company. With that said one of most difficult part of starting a blog for small local businesses is trying to think of what to write to keep your blog fresh and updated. So let’s first start by covering some basic concepts to write about.
Your content is extremely important as local customers will find you through the search engines according to what you write about. It is very important that you choose a variety of topics that directly relate to your company, your industry, and your geographical location. The easiest thing to blog about is recent events or news about your company. If your company has denoted to a charity or if you have acquired new equipment to enhance your service than you should blog about it and let your customers know. Remember to mention your company’s name and the geographical location of your company in your blog. For example, if you’re a dentist that had just acquired a new x-ray machine you’ll want to write something like this: Read the rest of this entry »
I wanted to repost the recent article from Matt McGee posted on Search Engine Land as I believe its very important and extremely relevant to our business. Recently we saw, as I am sure most online marketing companies did, a major change in Google’s Local Listings and what pulls a map up and what does not. We started seeing mixed results and after an initial statement from Google saying that there had been a glitch with a recent upgrade we waited patiently for the fix.
