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Customers – Beware of Fraudulent Calls

On August 24, 2011, in Client News, News, by Softline
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It has been brought to our attention that a company called EDriven Concepts has been attempting to contact our clients by acting as a representative of Softline Solutions or its affiliated companies. We would like to confirm that any individuals who claim association with EDriven Concepts are NOT associated with our company. Beware of requests [...]

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Google Plus in Pre-release

On August 3, 2011, in SEO, by Softline
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The most effective venues for marketing online are ever-shifting.  An experienced search engine optimization company knows the importance of staying informed about major changes on the Internet.  In its prerelease to a limited group, Google Plus has received many positive reviews which indicate that it may be another excellent marketing opportunity.   Google has a [...]

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Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus

On July 21, 2011, in SEO, Social Media Marketing, by Softline
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The Google Plus pages for Mashable, Ford and Sesame Streetare all gone. Our own Search Engine Land page has also been removed. Mashable was, according to SocialStatistics.com, the No. 4 most popular account on Google+ with more than 103,000 followers.

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Google Opens Up Call Tracking in Paid Search

On July 19, 2011, in Paid Search Management, by Softline
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This morning Google announced that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. Call Metrics is not to be confused with mobile Click to Call ads, though Call Metrics is available to Click to Call mobile advertisers as well. This opens up a wealth of opportunities for not [...]

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Create a Google “My Maps” and Direct More Internet Traffic to Your Website

On July 6, 2011, in Uncategorized, by Softline
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Softline Solutions is a top Internet marketing company that increases website traffic for clients, which helps increase revenue.  The Internet provides many online marketing opportunities, and more are becoming available all the time.   Google offers My Maps, which is a free tool for map creation.  My Maps is fully customizable and gives businesses another [...]

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