The greatest frustration for most people is figuring out what to write about. Obviously it is easy to write up a blog if you are familiar with the topic and especially if you are passionate about it. The challenge with business blogging is that people get caught up thinking they are supposed to be blogging about their company on a regular basis. There was a very popular book out a while ago called “He’s Just Not That Into You”…apply this to you company. The fact is that most people are just not that into your business and what’s happening. So why would I tell you to start a business blog? Because you are not going to blog about your business all the time! Remember that social media is all about building relationships and you cannot do that if you are always talking about yourself. Overall you can spend a little time talking about what you have going on, but be sure to share the focus. Read the rest of this entry »

Choosing the Blog Program

When you are ready to get started with your new blog the first thing you have to do is figure out what blogging program to use and where to put it. There are a few options to consider before getting started with your new blog. One option is that you can choose to host your blog somewhere on your current website which would require that you either custom program a blog into your site or upload a pre-existing blog program to your site. Another option you have is having your blog page somewhere off site. If you choose to do that then I recommend looking at one of the blogging applications mentioned below. Keep in mind that if you have a website and you host the blog off site it can sometimes be difficult for users to get back to your company’s man website. Read the rest of this entry »

Are you a business owner? Have you been hearing all about Social Media? Did you know that blogging for your business is a great way to generate leads, build your brand and convert new customers?

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70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008)

41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008)

Brands with the highest “social media activity” (includes reviews) increased revenues by as much as 18%. (Media Post News, July 2009)

Over half (51%) of consumers are using the Internet before making a purchase in a shop. They educate themselves on the best deals available. (Verdict Research, May 2009)

Do you still think online reputation is something you may ignore?

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