Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
How to Find High Potential Keywords
If you’re hoping to bring relevant traffic to your website to help increase your revenue, you need to be able to find high-potential keywords. SEO tools have their place, but their focus is on search volume and intent rather than focusing on revenue. How do you find keywords that are likely to lead to conversions?… Continue reading How to Find High Potential Keywords
Audience Engagement Without Third Party Cookies
Consumers typically do research online to make discoveries and purchases, and they’ve come to expect relevant and engaging experiences while they search. Even though most prefer a personalized shopping experience, consumers have concerns about privacy and about being tracked wherever they go on the internet. There’s no doubt that Chrome’s plan to disable third party… Continue reading Audience Engagement Without Third Party Cookies
New TikTok Search Ad Functionality
TikTok recently announced that they have enabled a new feature on TikTok Ads Manager known as Search Ad Toggle. This feature draws from existing creative and provides search ad functionality by showing ads along with the results users obtain from relevant search queries. Ads display as sponsored content, but they mirror the normal in-feed experience… Continue reading New TikTok Search Ad Functionality
Search Themes in Performance Max
Performance Max uses the power of AI to access all your goal inventory to form a single campaign. It can work with your keyword based search campaigns to improve your conversions, optimizing performance in real time using Smart Bidding. Google AI is used across creatives, budget optimization, bidding and more, empowered by your specific advertising… Continue reading Search Themes in Performance Max
Managing Your Online Reputation
There are many aspects to an effective digital marketing strategy including managing your online reputation. It’s important to know what’s being said about your brand since people have the ability to express their opinions online at any time. To have a clear picture of how people talk about your company online, monitor and manage your… Continue reading Managing Your Online Reputation
Should You Use AI Generated Content on Your Blog?
The rapid development of AI-generated tools has many marketers excited about the reduced amount of time needed for researching and writing online content. These tools can even provide insights into the behavior and search intent of a target audience. There’s no doubt that ChatGPT and other AI tools can be powerful and timesaving, but they… Continue reading Should You Use AI Generated Content on Your Blog?
Getting Better Results from LinkedIn
LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to network, find jobs, make sales or strengthen professional relationships. Businesses can leverage LinkedIn to build awareness of their brand. While most social media platforms reach a peak and then stop growing, LinkedIn continues to grow. This makes it an… Continue reading Getting Better Results from LinkedIn
Boosting Your Impression Share
Are you paying attention to the impression share of your online ads? Whenever your ad is displayed on a web page, that’s counted as an impression. An informative metric that helps to shed light on how well your ad is doing is known as impression share. It’s calculated by dividing the total number of impressions… Continue reading Boosting Your Impression Share
Using Google Discovery to Improve YouTube Ad Campaign Results
Do you focus exclusively on video campaigns when planning YouTube advertising for your business? Video ad campaigns are more powerful than ever and Google Ads support video campaigns at each stage of the funnel. Google Ads Display and Discovery Ads are both image-based formats. If you’ve been overlooking Google Discovery, you may be missing opportunities… Continue reading Using Google Discovery to Improve YouTube Ad Campaign Results
